Téléchargez le livre : The Quintessence of Strategic Management

The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business de

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Éditeur :

Springer


Paru le : 2016-05-18

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63,29 €
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Description

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. 
A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.  
Pages
113 pages
Collection
n.c
Parution
2016-05-18
Marque
Springer
EAN papier
9783662484890
EAN EPUB
9783662484906
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
1454 Ko
Prix
63,29 €

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