Téléchargez le livre : Social Media and Emerging Economies

Social Media and Emerging Economies

Technological, Cultural and Economic Implications

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Éditeur :

Springer


Collection :

SpringerBriefs in Business

Paru le : 2013-10-22



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Description
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.
Pages
107 pages
Collection
SpringerBriefs in Business
Parution
2013-10-22
Marque
Springer
EAN papier
9783319024899
EAN EPUB
9783319024905
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
389 Ko
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Prix
52,74 €

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