Strategic Corporate Negotiations

A Framework for Win-Win Agreements de

Éditeur :

Palgrave Pivot


Paru le : 2019-04-02

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Description


Exploring the concept of win-win agreements, this book analyses how they pose an important challenge for entrepreneurs, managers and advisors involved in complex negotiations among firms. Providing an overview and discussion of existing literature, the author further develops a theoretical framework for analysing corporate negotiations, and illustrates how this can be implemented in real-life situations. This book presents an empirical case study from the automotive industry and analyses the negotiation between Fiat Chrysler in 2009, offering practical strategies for those involved in corporate negotiations. Presenting how win-win agreements can improve competitive advantage, this book will be an invaluable read for practitioners and scholars alike.
Pages
122 pages
Collection
n.c
Parution
2019-04-02
Marque
Palgrave Pivot
EAN papier
9783030154783
EAN PDF
9783030154790

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
1751 Ko
Prix
52,74 €
EAN EPUB
9783030154790

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
1792 Ko
Prix
52,74 €

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