Téléchargez le livre : Competitive Branding Strategies

Competitive Branding Strategies

Managing Performance in Emerging Markets de

Éditeur :

Palgrave Macmillan


Paru le : 2019-09-25

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Description

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.
This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read forall MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.
Pages
288 pages
Collection
n.c
Parution
2019-09-25
Marque
Palgrave Macmillan
EAN papier
9783030249328
EAN PDF
9783030249335
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
4987 Ko
Prix
89,66 €
EAN EPUB
9783030249335
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
1649 Ko
Prix
89,66 €

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