Téléchargez le livre : Managing Startup Enterprises in Emerging Markets

Managing Startup Enterprises in Emerging Markets

Leadership Dynamics and Marketing Strategies de

Éditeur :

Palgrave Pivot


Paru le : 2019-10-12

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
52,74 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.  Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.




 
Pages
182 pages
Collection
n.c
Parution
2019-10-12
Marque
Palgrave Pivot
EAN papier
9783030281540
EAN PDF
9783030281557
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
2294 Ko
Prix
52,74 €
EAN EPUB
9783030281557
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
799 Ko
Prix
52,74 €

Suggestions personnalisées