Téléchargez le livre : Sustainable Innovation

Sustainable Innovation

Trends in Marketing and Management de

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Éditeur :

Palgrave Pivot


Collection :

International Marketing and Management Research

Paru le : 2019-11-25

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Description


In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. 
This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.
This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
Pages
154 pages
Collection
International Marketing and Management Research
Parution
2019-11-25
Marque
Palgrave Pivot
EAN papier
9783030304201
EAN PDF
9783030304218
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
2560 Ko
Prix
63,29 €
EAN EPUB
9783030304218
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
2058 Ko
Prix
63,29 €

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