Marketing and Smart Technologies

Proceedings of ICMarkTech 2019

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Springer


Paru le : 2019-11-28



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Description

Cet ouvrage comprend une sélection d'articles présentés à la Conférence internationale sur le marketing et les technologies (ICMarkTech 2019), qui s'est tenue sur le campus universitaire Maieutica (Institut universitaire de Maia et Institut polytechnique de Maia) à Maia, Portugal, du 27 au 29 novembre 2019. Il couvre la recherche de pointe sur l'intelligence artificielle appliquée en marketing, la réalité virtuelle et augmentée en marketing, les bases de données et le marketing d'intelligence d'affaires, l'exploration de données et les grandes données, la science des données marketing, le marketing Web, le commerce électronique et le commerce virtuel, les médias sociaux et les réseaux, le géomarketing et l'IdO, l'automatisation marketing et le marketing entrant, la formation machine appliquée au marketing, la gestion des données clients et CRM, les technologies neuromarketing.
Pages
458 pages
Collection
n.c
Parution
2019-11-28
Marque
Springer
EAN papier
9789811515637
EAN PDF
9789811515644

Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
45
Taille du fichier
8745 Ko
Prix
147,69 €
EAN EPUB
9789811515644

Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
45
Taille du fichier
15688 Ko
Prix
147,69 €

Álvaro Rocha holds the title of an Honorary Professor, D.Sc. in Information Science,Ph.D. in Information Systems and Technologies, M.Sc. in Information Management, and B.C.S. in Computer Science. He is a Professor of Information Systems at University of Coimbra, researcher at CISUC (Centre for Informatics and Systems of the University of Coimbra), and a collaborator researcher at LIACC (Laboratory of Artificial Intelligence and Computer Science) and at CINTESIS (Center for Research in Health Technologies and Information Systems). He is also President of AISTI (Iberian Association for Information Systems and Technologies), Chair of IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter, Editor-in-Chief of JISEM (Journal of Information Systems Engineering & Management), and Editor-in-Chief of RISTI (Iberian Journal of Information Systems and Technologies). Moreover, he has acted as Vice-Chair of Experts in the Horizon 2020 of the European Commission, as Expert in the Ministry of Education, University and Research of the Government of Italy, and as Expert in the Ministry of Finance of the Government of Latvia.

José Luís Reis holds a Ph.D. in Technologies and Information Systems from the University of Minho and a Professor with the title of specialist in Management and Administration by IPAM – Porto. He is a Professor at ISMAI, IPAM, and as a Guest Professor at the Catholic Porto Business School. It carries out activities in the areas of training and information systems and technologies in various organizations, coordinating various national and international projects in the areas of information management, applied marketing, and strategic regional planning. He is the author of scientific papers and articles in the fields of information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely “Personalization in Marketing – Technologies and Information Systems,“Marketing in agri-food – fundamentals and case studies” and “Gamification Model for SMEs.

Marc K Peter holds doctorate from CSU Sydney, an Executive M.B.A.from UAS Bern/Babson College/PKU Beijing, and a Master of Marketing from the University of Basel. He is a Fellow of both the British Computer Society and the Chartered Institute of Marketing. At the FHNW School of Business, he is building and leading the Competence Center for Digital Transformation in Olten, Switzerland. His research and teaching focuses are digital transformation, digital marketing, and cybersecurity. Before joining FHNW, he held management positions at Swiss bank PostFinance, eBay International, E*TRADE Australia, and LexisNexis in the areas of strategy, technology, sales, and marketing in Europe and Asia-Pacific.

Zorica Bogdanovic holds Ph.D and is an Associate Professor at Faculty of Organizational Sciences, University of Belgrade, Serbia. She teaches subjects in the areas of e-business and e-business technologies on B.Sc., M.Sc., and Ph.D. studies. Her professional and scientific interests include e-business Internet marketing, Internet technologies, and Internet of things. Results of her researches have been published in many well-known international journals and conference proceedings. She is member of IEEE and secretary of IEEE Computer Chapter CO 16. She is in Chair of seminar of IEEE Computer Chapter CO 16. She is in Chair of the summer school “E-business technologies” at Faculty of Organizational Sciences since 2014. Since 2016, she is in Chair of Center for Internet of things, and since 2017, she is the Head of Department of e-business at Faculty of Organizational Sciences.

 


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