Téléchargez le livre : Concepts of Quality Connected to Social Media and Emotions

Concepts of Quality Connected to Social Media and Emotions

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Éditeur :

Springer Gabler


Collection :

Sustainable Management, Wertschöpfung und Effizienz

Paru le : 2019-12-07

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Description
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
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Pages
222 pages
Collection
Sustainable Management, Wertschöpfung und Effizienz
Parution
2019-12-07
Marque
Springer Gabler
EAN papier
9783658288662
EAN PDF
9783658288679
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
6195 Ko
Prix
52,74 €

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