Téléchargez le livre : Non-market Strategies in International Business

Non-market Strategies in International Business

How MNEs capture value through their political, social and environmental strategies de

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Éditeur :

Palgrave Macmillan


Collection :

The Academy of International Business

Paru le : 2019-12-21

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Description

The Academy of International Business (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.
Pages
249 pages
Collection
The Academy of International Business
Parution
2019-12-21
Marque
Palgrave Macmillan
EAN papier
9783030350734
EAN PDF
9783030350741
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
4045 Ko
Prix
94,94 €
EAN EPUB
9783030350741
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
1997 Ko
Prix
94,94 €

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