Téléchargez le livre : Pop Brands

Pop Brands

Branding, Popular Music, and Young People de

Éditeur :

Peter Lang Inc., International Academic Publishers


Paru le : 2011-03-07

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
109,67 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people’s mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
Pages
221 pages
Collection
n.c
Parution
2011-03-07
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433105647
EAN PDF
9781453900543
Informations sur l'ebook
Nombre pages copiables
44
Nombre pages imprimables
44
Taille du fichier
1157 Ko
Prix
109,67 €

Suggestions personnalisées