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Understanding Audiences

Theory and Method de

Éditeur :

SAGE Publications Ltd


Paru le : 2000-12-05

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Description
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.
Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Pages
208 pages
Collection
n.c
Parution
2000-12-05
Marque
SAGE Publications Ltd
EAN papier
9780761963448
EAN PDF
9781412933346
Informations sur l'ebook
Nombre pages copiables
10
Nombre pages imprimables
10
Taille du fichier
1034 Ko
Prix
56,76 €
EAN EPUB
9781446239490
Informations sur l'ebook
Nombre pages copiables
10
Nombre pages imprimables
10
Taille du fichier
297 Ko
Prix
56,76 €

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