Téléchargez le livre : Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research

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Éditeur :

SAGE Publications Ltd


Paru le : 2008-05-22

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Description

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.
 
The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:
 
- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)
- 136 multiple choice questions for tests
 
This is augmented by in-depth discussion of topics including:
 
- Sampling
- Data management and statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling
Pages
432 pages
Collection
n.c
Parution
2008-05-22
Marque
SAGE Publications Ltd
EAN papier
9781412911221
EAN PDF
9781446204016
Informations sur l'ebook
Nombre pages copiables
21
Nombre pages imprimables
21
Taille du fichier
5386 Ko
Prix
62,81 €
EAN EPUB
9781473903524
Informations sur l'ebook
Nombre pages copiables
21
Nombre pages imprimables
21
Taille du fichier
11991 Ko
Prix
62,81 €

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