Téléchargez le livre : International Business

International Business

Theory and Practice

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Éditeur :

SAGE Publications Ltd


Paru le : 2011-03-17



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Description
What is international business? How does it differ from local or national business? What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions?
International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.
Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization' of competition worldwide, and applications of technology in a digital economy.
Key Features:
- Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)
- Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading
Pages
632 pages
Collection
n.c
Parution
2011-03-17
Marque
SAGE Publications Ltd
EAN papier
9781412903493
EAN PDF
9781446209530
Informations sur l'ebook
Nombre pages copiables
31
Nombre pages imprimables
31
Taille du fichier
13148 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
72,33 €
EAN EPUB
9781446243206
Informations sur l'ebook
Nombre pages copiables
31
Nombre pages imprimables
31
Taille du fichier
22170 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
72,33 €

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