Téléchargez le livre : Investigating Audiences

Investigating Audiences

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Éditeur :

SAGE Publications Ltd


Paru le : 2007-08-08

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Description
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience.

The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners.

Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising.

Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.
Pages
200 pages
Collection
n.c
Parution
2007-08-08
Marque
SAGE Publications Ltd
EAN papier
9781412922708
EAN PDF
9781848607484
Informations sur l'ebook
Nombre pages copiables
10
Nombre pages imprimables
10
Taille du fichier
983 Ko
Prix
49,57 €

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