Téléchargez le livre : The Reign of the Customer

The Reign of the Customer

Customer-Centric Approaches to Improving Satisfaction

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Éditeur :

Palgrave Macmillan


Paru le : 2020-03-27



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Description
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience.


This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) – invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.
Pages
211 pages
Collection
n.c
Parution
2020-03-27
Marque
Palgrave Macmillan
EAN papier
9783030135614
EAN PDF
9783030135621
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
2447 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
36,91 €
EAN EPUB
9783030135621
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
2939 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
36,91 €

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