Téléchargez le livre : The Killer Idea!

The Killer Idea!

Secrets for Ideas That Last in Politics, Business, and Culture

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Éditeur :

Eyrolles


Paru le : 2011-10-04



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Description
How does a good idea work? What's the difference between a good idea, and an idea "that kills"? Why do some great ideas fall out of use? How can you guarantee that your idea has every chance to succeed? Why are some Facebook groups larger in population than the country of Finland? Why do we type on inferior keyboards? What did Saint Paul do to "market" Christianity?
Nicolas Bordas, CEO of TBWA\FRANCE, has for years studied the way ideas work: how to best promote them and ensure their survival. In this book, he examines ideas both little and big while pointing out the keys to their success or their failure.
Understanding how ideas are born, live and die is essential for those who wish to spread their own. In today's world where communication is constant, a successful idea can radically change our political, economical and cultural future.
Pages
144 pages
Collection
n.c
Parution
2011-10-04
Marque
Eyrolles
EAN papier
9782212868562
EAN EPUB
9782212008982
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
184 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
13,99 €
EAN PDF SANS DRM
9782212008999
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
13,99 €

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