The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

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Éditeur :

Springer Gabler


Collection :

Sustainable Management, Wertschöpfung und Effizienz

Paru le : 2021-02-25

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Description
The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.
Pages
247 pages
Collection
Sustainable Management, Wertschöpfung und Effizienz
Parution
2021-02-25
Marque
Springer Gabler
EAN papier
9783658329648
EAN PDF
9783658329655

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
4772 Ko
Prix
52,99 €
EAN EPUB
9783658329655

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
13599 Ko
Prix
52,99 €