Téléchargez le livre : Predictive Intelligence for Data-Driven Managers

Predictive Intelligence for Data-Driven Managers

Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies de

Éditeur :

Springer


Collection :

Future of Business and Finance

Paru le : 2021-03-26

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Description

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
Pages
268 pages
Collection
Future of Business and Finance
Parution
2021-03-26
Marque
Springer
EAN papier
9783030694029
EAN PDF
9783030694036
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
10875 Ko
Prix
63,29 €
EAN EPUB
9783030694036
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
43336 Ko
Prix
63,29 €

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