Téléchargez le livre : Crowd-Based Business Models

Crowd-Based Business Models

Using Collective Intelligence for Market Competitiveness de

Éditeur :

Palgrave Macmillan


Paru le : 2021-07-17

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Description

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.
This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
Pages
280 pages
Collection
n.c
Parution
2021-07-17
Marque
Palgrave Macmillan
EAN papier
9783030770822
EAN PDF
9783030770839
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
3871 Ko
Prix
147,69 €
EAN EPUB
9783030770839
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
4157 Ko
Prix
147,69 €

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