Téléchargez le livre : Consumption-Based Forecasting and Planning

Consumption-Based Forecasting and Planning

Predicting Changing Demand Patterns in the New Digital Economy de

Éditeur :

Wiley


Collection :

Wiley and SAS Business Series

Paru le : 2021-07-27

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Description

Discover a new, demand-centric framework for forecasting and demand planning
In Consumption-Based Forecasting and Planning, thought leader and forecasting expert  Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.
The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies.   
Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.
Pages
272 pages
Collection
Wiley and SAS Business Series
Parution
2021-07-27
Marque
Wiley
EAN papier
9781119809869
EAN PDF
9781119809883
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
6154 Ko
Prix
45,05 €
EAN EPUB
9781119809876
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
15473 Ko
Prix
45,05 €

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