Téléchargez le livre : Through a Lens of Scarcity

Through a Lens of Scarcity

Health Communication in a Low-Income Context de

Éditeur :

Springer VS


Collection :

Gesundheit und Gesellschaft

Paru le : 2021-09-09

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Description

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. 
Pages
387 pages
Collection
Gesundheit und Gesellschaft
Parution
2021-09-09
Marque
Springer VS
EAN papier
9783658349134
EAN PDF
9783658349141
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
3901 Ko
Prix
90,09 €
EAN EPUB
9783658349141
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
7373 Ko
Prix
90,09 €

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