Téléchargez le livre : Political Marketing and Management in the 2020 New Zealand General Election

Political Marketing and Management in the 2020 New Zealand General Election



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Éditeur :

Palgrave Macmillan


Paru le : 2021-10-24



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Description

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Pages
186 pages
Collection
n.c
Parution
2021-10-24
Marque
Palgrave Macmillan
EAN papier
9783030773328
EAN PDF
9783030773335
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
3584 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
63,29 €
EAN EPUB
9783030773335
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
3389 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
63,29 €
Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand.

Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.

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