Téléchargez le livre : Fashion in 21st Century China

Fashion in 21st Century China

Design, Education, and Business de

,

Éditeur :

Springer


Collection :

Springer Series in Fashion Business

Paru le : 2021-10-25

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Description

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.
Pages
186 pages
Collection
Springer Series in Fashion Business
Parution
2021-10-25
Marque
Springer
EAN papier
9789811629259
EAN PDF
9789811629266
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
3256 Ko
Prix
158,24 €
EAN EPUB
9789811629266
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
14438 Ko
Prix
158,24 €

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