Téléchargez le livre : Copywriting

Copywriting

Successful Writing for Design, Advertising, Marketing de

Éditeur :

Laurence King Publishing


Paru le : 2009-03-02

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Description

Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.

Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively.

With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.
Pages
216 pages
Collection
n.c
Parution
2009-03-02
Marque
Laurence King Publishing
EAN papier
9781786276308
EAN EPUB
9781786276308
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
23951 Ko
Prix
3,99 €

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