Téléchargez le livre : Measuring the Impact of Online Media on Consumers, Businesses and Society

Measuring the Impact of Online Media on Consumers, Businesses and Society

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Éditeur :

Springer Gabler


Collection :

Sustainable Management, Wertschöpfung und Effizienz

Paru le : 2022-03-02

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Description
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future.
Pages
282 pages
Collection
Sustainable Management, Wertschöpfung und Effizienz
Parution
2022-03-02
Marque
Springer Gabler
EAN papier
9783658367282
EAN PDF
9783658367299
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
5007 Ko
Prix
116,59 €
EAN EPUB
9783658367299
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
41759 Ko
Prix
116,59 €

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