Innovations of China's Mainstream Media Convergence



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Éditeur :

Springer


Paru le : 2022-03-11



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Description


This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new directionfor media development.

Pages
156 pages
Collection
n.c
Parution
2022-03-11
Marque
Springer
EAN papier
9789811691454
EAN PDF
9789811691461

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
1434 Ko
Prix
94,94 €
EAN EPUB
9789811691461

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
307 Ko
Prix
94,94 €

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