Téléchargez le livre : The Cultural Politics of Femvertising

The Cultural Politics of Femvertising

Selling Empowerment de

Éditeur :

Palgrave Macmillan


Collection :

Palgrave Studies in (Re)Presenting Gender

Paru le : 2022-05-18

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Description
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.
Pages
237 pages
Collection
Palgrave Studies in (Re)Presenting Gender
Parution
2022-05-18
Marque
Palgrave Macmillan
EAN papier
9783030991531
EAN PDF
9783030991548
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
3912 Ko
Prix
116,04 €
EAN EPUB
9783030991548
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
7711 Ko
Prix
116,04 €

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