Téléchargez le livre : Integrated Business Models in the Digital Age

Integrated Business Models in the Digital Age

Principles and Practices of Technology Empowered Strategies de

, ,

Éditeur :

Palgrave Macmillan


Paru le : 2022-06-21

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Description

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.
In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models. 
Pages
544 pages
Collection
n.c
Parution
2022-06-21
Marque
Palgrave Macmillan
EAN papier
9783030978761
EAN PDF
9783030978778
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
54
Taille du fichier
8499 Ko
Prix
171,19 €
EAN EPUB
9783030978778
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
54
Taille du fichier
29911 Ko
Prix
171,19 €

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