Téléchargez le livre : Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

A Neo-Institutional Public Relations Perspective de

Éditeur :

Springer VS


Collection :

Organisationskommunikation

Paru le : 2022-08-30

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Description
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.
Pages
212 pages
Collection
Organisationskommunikation
Parution
2022-08-30
Marque
Springer VS
EAN papier
9783658368173
EAN PDF
9783658368180
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
2038 Ko
Prix
0,00 €
EAN EPUB
9783658368180
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
1341 Ko
Prix
0,00 €

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