Téléchargez le livre : The Handbook of Slogans

The Handbook of Slogans

The world's most popular slogans and the stories behind them de

Éditeur :

Crimson


Paru le : 2012-09-07

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Description


Every Little Helps...Just Do It...Life's Good

The ultimate guide to the world's greatest slogans.

Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.

Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:


What makes a memorable slogan
The most successful examples in your own industry
The stories behind the best-known slogans of over 60 companies
A directory of a further 2,500 slogans

The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing. 
Pages
248 pages
Collection
n.c
Parution
2012-09-07
Marque
Crimson
EAN papier
9781780590363
EAN EPUB
9781780591988
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
440 Ko
Prix
3,99 €

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