Téléchargez le livre : Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

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Éditeur :

Academic Press


Paru le : 2023-04-12

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Description
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. - Includes case studies, points-of-view, literature reviews, recent developments, data and methods - Explores intrinsic and extrinsic motivators for consumer purchasing behaviors - Covers each aspect of "Seed to Patient" pathway
Pages
400 pages
Collection
n.c
Parution
2023-04-12
Marque
Academic Press
EAN papier
9780323856157
EAN PDF
9780323856164
Informations sur l'ebook
Nombre pages copiables
40
Nombre pages imprimables
40
Taille du fichier
7598 Ko
Prix
138,20 €
EAN EPUB SANS DRM
9780323856164
Informations sur l'ebook
Prix
138,20 €

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