Téléchargez le livre : Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

10th International Conference, 2023 de

, ,

Éditeur :

Springer


Collection :

Springer Proceedings in Business and Economics

Paru le : 2023-05-19

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
168,79 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

Pages
152 pages
Collection
Springer Proceedings in Business and Economics
Parution
2023-05-19
Marque
Springer
EAN papier
9783031328930
EAN PDF
9783031328947
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
4301 Ko
Prix
168,79 €
EAN EPUB
9783031328947
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
7660 Ko
Prix
168,79 €

Suggestions personnalisées