Téléchargez le livre : Ogilvy on Advertising
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Description

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.

'The most sought-after wizard in the advertising business.' Times Magazine

From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Pages
288 pages
Collection
n.c
Parution
2023-02-02
Marque
Headline Welbeck Non-Fiction
EAN papier
9781802794960
EAN EPUB
9781802796988
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
17121 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
0,99 €

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