Téléchargez le livre : Paradigm Shift in Business

Paradigm Shift in Business

Critical Appraisal of Agile Management Practices de

,

Éditeur :

Palgrave Macmillan


Paru le : 2023-11-11

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Description

This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation.
Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets.

Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adaptto agile strategies and integrate people, profit, and corporate citizenship behavior.
Pages
518 pages
Collection
n.c
Parution
2023-11-11
Marque
Palgrave Macmillan
EAN papier
9783031404382
EAN PDF
9783031404399
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
51
Taille du fichier
10496 Ko
Prix
168,79 €
EAN EPUB
9783031404399
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
51
Taille du fichier
7107 Ko
Prix
168,79 €

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