Téléchargez le livre : For the Culture

For the Culture

The Power Behind What We Buy, What We Do, and Who We Want to Be

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Éditeur :

PublicAffairs


Paru le : 2023-05-02



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Description
USA Today Bestseller

The architect of some of the most famous ad campaigns of the last decade marshals his expertise and “elegantly friendly writing style” (The Wall Street Journal) to reveal how our perspective is influenced by culture

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. 

Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.
Pages
304 pages
Collection
n.c
Parution
2023-05-02
Marque
PublicAffairs
EAN papier
9781541700963
EAN EPUB
9781541702783
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1751 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
13,99 €

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