Téléchargez le livre : Copywriting Third Edition

Copywriting Third Edition

Successful writing for design, advertising and marketing de

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Éditeur :

Laurence King Publishing


Paru le : 2022-09-13

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Description

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Pages
320 pages
Collection
n.c
Parution
2022-09-13
Marque
Laurence King Publishing
EAN papier
9781529420241
EAN EPUB
9781529420258
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
51610 Ko
Prix
3,99 €

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