The Fashion Entrepreneur

A Definitive Guide to Building Your Brand de

Éditeur :

Laurence King Publishing


Paru le : 2024-09-12

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Description

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
Pages
192 pages
Collection
n.c
Parution
2024-09-12
Marque
Laurence King Publishing
EAN papier
9781529428667
EAN EPUB
9781529428674

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
41001 Ko
Prix
9,49 €

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