Dr Alex Nicholls MBA originally trained in medieval hagiography and lexicography, but has more recently converted a lifelong passion for social justice and societal innovation into an academic focus on social entrepreneurship. As a writer, researcher, and consultant, he has been actively involved with social entrepreneurs for more than ten years. Nicholls has published a major research book on Fair Trade as well as a range of academic journal articles on the relationship between business, society, and social innovation. He is a regular speaker at international conferences and policy workshops. Having previously held posts at four other universities, Nicholls is currently the University Lecturer in Social Entrepreneurship at the Skoll Centre for Social Entrepreneurship, University of Oxford, where he leads the development of a several research projects and teaches a range of social entrepreneurship courses.