Téléchargez le livre : Designing Luxury Brands

Designing Luxury Brands

The Art and Science of Creating Game-Changers

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Éditeur :

Springer


Paru le : 2024-06-27



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Description
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Pages
234 pages
Collection
n.c
Parution
2024-06-27
Marque
Springer
EAN papier
9783031540929
EAN PDF
9783031540936
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
62659 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
84,39 €
EAN EPUB
9783031540936
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
33341 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
84,39 €
Prof. Diana Derval is the Chair of the global research firm DervalResearch, a Certified B Corp. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior and preferences. She has accelerated the development of Fortune 500 firms including LVMH, Richemont, and L'Oréal. Clinical Professor at Donghua University and Sorbonne, Diana has contributed to Harvard Business Review articles and is regularly featured in the media.

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