Téléchargez le livre : Tourism Agility in Times of Crisis and Uncertainty 2

Tourism Agility in Times of Crisis and Uncertainty 2

Between Marketing-Communication and Sustainability

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Éditeur :

Wiley-ISTE


Collection :

ISTE Invoiced

Paru le : 2025-06-24



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Description

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these upheavals call for agility on the part of tourism territories and organizations at various levels.
Tourism Agility in Times of Crisis and Uncertainty 2 explores, from a multidisciplinary perspective, tourism agility through the dimensions of attractiveness, marketing and sustainability. It begins by analyzing the agile attitude of the tourist as a consumer and deciphers a wide range of agile strategies and policies implemented by actors and territories: digital communication by Côte d'Azur destination management organizations, creativity in the French spa sector, integration of attractions and key locations in the Chaîne des Puys and tourism enhancement in Hauts-de-France.
The book then analyzes sustainability as a central issue in tourism agility, whether we are talking about flexibly managing visitor flows to major natural heritage sites, characterizing local tourism, thinking about hypermobility or examining soft mobility.
Pages
256 pages
Collection
ISTE Invoiced
Parution
2025-06-24
Marque
Wiley-ISTE
EAN papier
9781786309952
EAN PDF
9781394388240
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
56607 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
167,11 €
EAN EPUB
9781394388257
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
19610 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
167,11 €

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