Téléchargez le livre : Digital Business Transformation in Africa, Volume I

Digital Business Transformation in Africa, Volume I

Business Model Innovation de

Éditeur :

Palgrave Macmillan


Paru le : 2025-07-02

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Description

As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the first of two volumes, offers a comprehensive examination of how digital technologies are redefining business models, market dynamics, and innovation strategies across African markets.
Drawing on rigorous empirical research and conceptual frameworks, this volume explores the evolution of digital business models in Africa, analyzing their transformative potential and impact on various sectors. It delves into critical areas such as e-commerce, online consumer behavior, trust and risk perceptions in digital marketplaces, and the rise of social commerce. The book also examines the sustainability of emerging business models, such as video streaming platforms, and explores digital innovation in key sectors like fintech. It will be of great interest to scholars and students of innovation strategy and business in Africa.
Pages
311 pages
Collection
n.c
Parution
2025-07-02
Marque
Palgrave Macmillan
EAN papier
9783031917554
EAN PDF
9783031917561
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
31
Taille du fichier
6451 Ko
Prix
158,24 €
EAN EPUB
9783031917561
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
31
Taille du fichier
3092 Ko
Prix
158,24 €

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