Téléchargez le livre : The New Science of Customer Relationships

The New Science of Customer Relationships

Delivering the One-to-One Promise With AI de

,

Éditeur :

Wiley


Paru le : 2025-07-08

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Description

A practical strategy guide for building profitable customer relationships using the latest AI science and tech
The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.
In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.
Inside the book: Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think Specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services Discussions of ethical guidelines to guide your organization's data and customer communication practices
Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.
Pages
272 pages
Collection
n.c
Parution
2025-07-08
Marque
Wiley
EAN papier
9781394319541
EAN PDF
9781394319565
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
3082 Ko
Prix
27,11 €
EAN EPUB
9781394319558
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
5714 Ko
Prix
27,11 €

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