Mastering CommTech

Unlocking the Potential of Digital Transformation in Corporate Communications

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Éditeur :

Springer


Paru le : 2025-07-29



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Description

This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.
 
Pages
535 pages
Collection
n.c
Parution
2025-07-29
Marque
Springer
EAN papier
9783031903014
EAN PDF
9783031903021

Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
53
Taille du fichier
24340 Ko
Prix
105,49 €
EAN EPUB
9783031903021

Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
53
Taille du fichier
24177 Ko
Prix
105,49 €

Uwe Seebacher is the Director of the Academic Institute for Qualified Methods and Professional Structures (AQPS). He holds a Ph.D. in Business Administration and is a globally recognized thought leader, bestselling author, and influential speaker in the fields of Predictive Intelligence, Strategic Management, Organizational Excellence, and Innovative Communication, Marketing, and Sales.  

Jörg Forthmann is the managing director of the IMWF Institute for Management and Economic Research (Germany) and head of media analytics projects in the CommTech working group. Forthmann is an expert in crisis communication and strategic corporate communication.

Thomas Mickeleit is a communication consultant for digital transformation and head of the CommTech working group. Previously, he served as the communication director and a member of the executive board at Microsoft Germany for 15 years, successfully driving the digitization of communication processes in a newsroom.

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