Téléchargez le livre : Digital Business Transformation in Africa, Volume II

Digital Business Transformation in Africa, Volume II

Digital Ecosystems, Consumer Experience, and Engagement de

Éditeur :

Palgrave Macmillan


Paru le : 2025-09-30

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Description

As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the second of two volumes, offers a comprehensive examination of how digital technologies are altering the way companies interact with customers and the continent's broader digital ecosystem.
Drawing on a rich mix of empirical studies and conceptual frameworks, this volume examines key themes at the forefront of Africa's digital revolution. It explores the impact of super-apps and IoT on consumer interactions, the role of mobile technologies in shaping African digital ecosystems, and the multifaceted influence of digital technologies on socio-economic development. The book delves into cutting-edge customer engagement strategies, including the use of short-form video content, chatbots, and emojis in digital customer service, providing empirical insights into their effectiveness in the African context. Furthermore, this volume offers nuanced analyses of social media's role in brand engagement and e-commerce, exploring generational dynamics and cross-country trends. It also examines the intersection of digital activism and brand management, offering valuable insights for companies navigating the complex socio-political landscape of African markets. It will be of great interest to scholars and students of innovation strategy and business in Africa.
 
Pages
343 pages
Collection
n.c
Parution
2025-09-30
Marque
Palgrave Macmillan
EAN papier
9783031972096
EAN PDF
9783031972102
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
34
Taille du fichier
5458 Ko
Prix
158,24 €
EAN EPUB
9783031972102
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
34
Taille du fichier
4803 Ko
Prix
158,24 €

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