Téléchargez le livre : Growth Engineering

Growth Engineering

How to Build Systems That Drive Product Success in an AI-Driven World

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Éditeur :

Wiley


Paru le : 2026-03-03



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Description

Build software that users actually use with proven growth-oriented software development strategies
In Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World, experienced software engineer with the Microsoft Experiences + Devices Growth team, Rita Okonkwo, delivers a strategic guide for anyone interested in building tech products that scale organically through smart technical choices.
You'll learn how clean architecture, thoughtful instrumentation, and experimentation frameworks directly influence growth outcomes. With a focus on practical systems and real-world decision-making, this book shows how to build software that gains traction, drives engagement, and supports continuous iteration.
You'll learn all about key growth engineering strategies like feature flighting, data-driven experimentation, logging, and metrics tracking. You'll find real-world case studies that break down design systems that support rapid iteration, and data-based product decision-making.
Inside the book: Why growth engineering matters and how engineers can get directly involved in it Experimentation strategies, including controlled rollouts and effective A/B testing techniques How to build scalable data pipelines and integrate real-time analytics Ways to create a growth-first engineering culture, generating faster iterations without sacrificing quality
Perfect for software engineers, product managers, and developers interested in building products that users love, Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World is a must-read for entrepreneurs, founders, and other technology business leaders ready to discover how to consistently create commercially successful software.
Pages
208 pages
Collection
n.c
Parution
2026-03-03
Marque
Wiley
EAN papier
9781394378463
EAN PDF
9781394378487
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
1976 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
46,99 €
EAN EPUB
9781394378470
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
2529 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
46,99 €

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