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Summary: Guerrilla Marketing Goes Green

Review and Analysis of Conrad and Horowitz' Book

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Business Book Summaries


Paru le : 2013-02-15



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Description
The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".

This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors.

Added-value of this summary:
• Save time
• Understand key principles
• Expand your knowledge

To learn more, read "Guerrilla Marketing Goes Green" and find out how green marketing can lead to success in today's business environment.
Pages
48 pages
Collection
n.c
Parution
2013-02-15
Marque
Business Book Summaries
EAN papier
9782512003748
EAN EPUB SANS DRM
9782806246363
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
9,99 €

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