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Donor Cultivation and the Donor Lifecycle Map

A New Framework for Fundraising de

Éditeur :

Wiley


Collection :

Wiley Nonprofit Authority

Paru le : 2013-10-16

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Description
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits
A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process Features a companion website with a variety of online tools to help readers implement key concepts Part of the Wiley Nonprofit Authority Series
Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.
Pages
240 pages
Collection
Wiley Nonprofit Authority
Parution
2013-10-16
Marque
Wiley
EAN papier
9781118603772
EAN PDF
9781118603765
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
4946 Ko
Prix
58,66 €
EAN EPUB
9781118603789
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
1065 Ko
Prix
58,66 €

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