Téléchargez le livre :  Beyond Traditional Marketing

Beyond Traditional Marketing

Innovations in Marketing Practice de

Éditeur :

Wiley


Collection :

IMD Executive Development Series

Paru le : 2005-09-27

eBook Téléchargement DRM Adobe 🛈
47,69

Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

Description
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
Pages
250 pages
Collection
IMD Executive Development Series
Parution
2005-09-27
Marque
Wiley
EAN papier
9780470011461
EAN PDF
9780470015445

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
250
Taille du fichier
1505 Ko
Prix
47,69 €