Téléchargez le livre : Taking Brand Initiative

Taking Brand Initiative

How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding de

,

Éditeur :

Jossey-Bass


Paru le : 2008-03-11

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31,54 €
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Description
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.
Pages
288 pages
Collection
n.c
Parution
2008-03-11
Marque
Jossey-Bass
EAN papier
9780787998301
EAN PDF
9780470245361
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
2499 Ko
Prix
31,54 €

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