Téléchargez le livre : Corporate Social Responsibility

Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause de

,

Éditeur :

Wiley


Paru le : 2011-03-31

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Description
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Pages
320 pages
Collection
n.c
Parution
2011-03-31
Marque
Wiley
EAN papier
9780471476115
EAN PDF
9780471704522
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
9093 Ko
Prix
39,77 €
EAN EPUB
9781118045770
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
4915 Ko
Prix
39,77 €

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